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Design Engineer
Code-first delivery: shadcn/ui, Storybook, and design that ships as a component rather than a picture. Written for teams who want the handoff step removed.
Design Systems
Three systems built from scratch and owned: W3C tokens, Figma variables and modes, and reconciling Apple HIG, Material and web without forcing sameness.
Design Team Lead
Teams of 4 and 8: hiring, structured critique, capacity planning, and aligning design with engineering delivery.
Design Lead — Gaming & iGaming
Leading design in high-volume, conversion-driven products: experimentation culture, retention loops, and teams that ship weekly.
Enterprise B2B & Fintech
Rules-heavy interfaces: multi-brand white-label banking portals, high-load trading dashboards, and permission-dense back offices for U.S. banks.
AI Product Designer
AI products from zero to one: generation latency, confidence visualisation, token economics, and the failure states a demo never shows.
AI & Computer Vision
Biometrics deployed in public: metro gates and ATMs, the few percent that fail, liveness checks, and real-time operator interfaces.
AI Agents & Workflow
Agentic workflow in daily delivery: Claude Code and Cursor in the loop, what generation is allowed to decide, and where it is explicitly not.
iGaming & Conversion
An eight-month experimentation programme on an eight-figure e-commerce funnel: a statistically decisive +6.73% lift, and the cost of not shipping it.
E-commerce & CRO
Checkout and merchandising surfaces measured in revenue: hypothesis backlog, sequential testing, and reporting that survives a finance review.
Consumer Mobile & Growth
Five financial apps across five continents: wizard redesign that lifted invoice completion 34%, a 4.8 store rating, and native tokens on both platforms.