Product design · design systems · the brand and front-end around them

Fifteen years, six companies, one habit

I design products where the hard part is not drawing screens — it is the business rules, the dense data and the consequences underneath them. Bank-side consoles, a trading terminal, a multi-tenant CRM, biometric authentication. Before design I spent eight years as a system administrator, and it shows in what I am drawn to: the screens somebody operates all day.

Systems

3Tokenised design systems built from scratch and owned after launchIBWT · upSWOT · SaldoApps
387Storybook stories behind a build that fails on the first new hardcoded valueIBWT
Figma ← codeThe system lives in the codebase and writes into Figma, not the other way roundIBWT

Outcomes

6 months → 2 weeksBank onboarding, by replacing per-client styling with tokensupSWOT
+6.73%Homepage conversion at 100% probability of beating control — the company did not ship itUvoteam
500K+Users of the five apps I led design for, by public store dataSaldoApps

Teams

8 → 4 → 1Led design teams of eight and four; today the design function is one I built from zeroSaldoApps · upSWOT · IBWT
No PM layerReview, handoff and component ownership set up in an engineering studio that had noneIBWT
RoadmapTurned interface decisions from stakeholder opinion into a research loop, and ended up owning the roadmapUvoteam

Range

US banksWhite-label fintech embedded in banks' own online bankingupSWOT
Real-timeHigh-load trading terminal and a multi-tenant CRM under NDAIBWT
8 years before designSystem administrator from eighteen to twenty-six — helpdesk, Windows, Linux, networkswhy operator screens
Read the work → Get in touch

Five minutes? Read IBWT for a design system that lives in code and writes into Figma, upSWOT for a dense bank-side console and the research that changed a roadmap rather than a wireframe. The rest is by company, then by craft.

15+Years in product design, since 2010
3Tokenised systems built and owned
500K+Users of the five apps I led design for, by public store data
+6.73%Homepage test lift at 100% probability, not shipped
387Storybook stories behind a build gate that can fail
By company

What I did, where, and what came of it

IBWT2024 — now
Design Engineer
Trading terminal · Multi-tenant CRM · AI workflow
SaldoApps2022 — 2023
Design Team Lead
Mobile suite · Design system · 500K+ users
upSWOT2021 — 2022
Design Team Lead
Fintech for U.S. banks · Admin console · Multi-brand system
Uvoteam2016 — 2018
Product Designer → Product Owner
Landing-page CRO · 8-figure funnel
By craft

One capability at a time, assembled across the projects

Design Systems
Three built from scratch, then owned — product and brand on one token source
Research & Growth
Interviews, usability tests, homepage experiments, and what not shipping costs
AI in Process & Product
Code-first delivery, and interfaces for a model that is only probably right
Leadership & Ops
The function first, the team second
Motion & Code
Front-end that ships; motion only where it earns its place
Brand & Web
White-label theming, a marketing site, type in tokens

A few numbers and most of the screens are under client NDA. If you are hiring, I will open the full versions — alex@zhovnir.com.